At the heart of ICI Dulux sits our colour and trend forecasting team, the Global Aesthetics Center. Since 1992, the Aesthetic Center has developed colour concepts and identified colour trends for AkzoNobel.
The team’s passion for colour, eye for trends and keen sense of design make them authorities on forecasting what colour trends are on the horizon. Each year, the group works with both internal and external experts to predict five colour trends and accompanying colour palettes for the year ahead. In fact, the Aesthetics Center has advised on all of the trends and colour palettes you’ll find on this web site.
Using their colour knowledge to inspire, advise and design for ICI Dulux, the Global Aesthetics Center is behind many of the tools that help you make colour choices, from inspirational photos to in-store brochures and colour fan decks.